Logo and Brand Use
The Alamosa Live Music Association (ALMA) brings people together through live music in the San Luis Valley. These guidelines help our partners, sponsors, media, and volunteers use our logo and brand in a way that reflects who we are: welcoming, joyful, and community‑driven. Please follow this guide whenever you create posters, social posts, web pages, or other materials that feature ALMA.
Logo Usage
Primary Logo
The primary ALMA logo is the preferred version for most communications. It should be used on light, uncluttered backgrounds to maintain maximum impact and recognition.
Clear Space
To ensure visibility and legibility, the logo must always have a minimum amount of clear space around it. This space should be free from other graphic elements or text.
Improper Usage
Do not stretch, rotate, or modify the logo proportions. Avoid using the logo on busy images or low-contrast backgrounds that make it difficult to see clearly.
Color Palette
Typography
Our primary typeface is Palatino for impactful headings, complemented by Helvetica and Palatino Linotype for secondary headers and body copy. This combination reflects ALMA's blend of modern community energy and traditional musical elegance.
Heading 1 / Palatino
Alamosa Live Music Association
Heading 3 / Palatino
Live music, the soul of ALMA
Paragraph 2 / Helvetica
Our body text is designed for maximum readability across all platforms. We use Hevetica for its clean, neutral characteristics that don't distract from the message of community harmony.
Branding
This is the space to highlight your most significant accomplishments to demonstrate your capabilities. Focus on measurable results and outcomes that showcase your impact.
December 2035-Present
Photos and video
This is the space to highlight your most significant accomplishments to demonstrate your capabilities. Focus on measurable results and outcomes that showcase your impact.
December 2035-Present
Music
This is the space to highlight your most significant accomplishments to demonstrate your capabilities. Focus on measurable results and outcomes that showcase your impact.
December 2035-Present